湖南省人民政府办公厅关于印发《进一步激发文化和旅游消费潜力的若干措施》的通知

进一步激发文化和旅游消费潜力的若干措施

一、推出消费惠民便民利民措施。继(ji)续推(tui)动国有景区(qu)门票(piao)降(jiang)价(jia)，落实(shi)(shi)景区༺(qu)门票(piao)减免、景区(qu)免费(fei)开(kai)放日等(deng)政策(ce)。鼓励文化(hua)(hua)旅(lv)游(you)(you)(you)(you)企业组建经营(ying)联(lian)合(he)体，实(shi)(shi)施文化(hua)(hua)旅(lv)游(you)(you)(you)(you)休闲“优惠套(tao)餐”。持(chi)续推(tui)广(guang)“锦绣潇湘”全域旅(lv)游(you)(you)(you)(you)一卡(ka)(ka)通，探索建立整合(he)资源(yuan)、跨界(jie)营(ying)销、票(piao)价(jia)补(bu)贴等(deng)有效机制，引导(dao)消费(fei)者积极参与各(ge)类文化(hua)(hua)和旅(lv)游(you)(you)(you)(you)活(huo)动。持(chi)续开(kai)展(zhan)(zhan)省(sheng)外“千(qian)趟专列·千(qian)趟包机”游(you)(you)(you)(you)湖南(nan)(nan)、“锦绣潇湘任你游(you)(you)(you)(you)”等(deng)文化(hua)(hua)旅(lv)游(you)(you)(you)(you)推(tui)广(guang)促销活(huo)动，扩大国内文化(hua)(hua)旅(lv)游(you)(you)(you)(you)消费(fei)。鼓励金(jin)融机构在依法合(he)规前提下(xia)(xia)，线上线下(xia)(xia)融合(he)发行文化(hua)(hua)和旅(lv)游(you)(you)(you)(you)联(lian)名银(yin)行卡(ka)(ka)，推(tui)出特惠商(shang)户、特定(ding)景区(qu)门票(piao)、特定(ding)旅(lv)游(you)(you)(you)(you)项目、旅(lv)游(you)(you)(you)(you)区(qu)专属纪念(nian)品(pin)等(deng)持(chi)卡(ka)(ka)消费(fei)专项折扣活(huo)动。（责(ze)任单位(wei)：省(sheng)发展(zhan)(zhan)改革委(wei)、省(sheng)财(cai)政厅、省(sheng)文化(hua)(hua)和旅(lv)游(you)(you)(you)(you)厅、省(sheng)商(shang)务厅、省(sheng)地(di)方金(jin)融监管局(ju)、人民银(yin)行长(zhang)沙中心支行、湖南(nan)(nan)银(yin)保监局(ju)和各(ge)市州人民政府。以(yi)下(xia)(xia)均(jun)需各(ge)市州政府负责(ze)、不再(zai)列出）

二、推进文旅消费试点示范。在总结(jie)推(tui)广长(zhang)(zhang)沙市(shi)(shi)(shi)(shi)、株(zhu)洲市(shi)(shi)(shi)(shi)、郴州(zhou)市(shi)(shi)(shi)(shi)成功创(chuang)建(jian)(jian)(jian)(jian)为(wei)国(guo)家文(wen)(wen)(wen)化(hua)和(he)(he)(he)(he)旅游(you)消(xiao)(xiao)(xiao)费(fei)(fei)(fei)示(shi)范(fan)城(cheng)(c🌄heng)市(shi)(shi)(shi)(shi)、试点城(cheng)(cheng)市(shi)(shi)(shi)(shi)的经验(yan)模式基础(chu)上(shang)，继续支持(chi)长(zhang)(zhang)沙市(shi)(shi)(shi)(shi)创(chuang)建(jian)(jian)(jian)(jian)国(guo)际消(xiao)(xiao)(xiao)费(fei)(fei)(fei)中心城(cheng)(cheng)市(shi)(shi)(shi)(shi)，支持(chi)张家界(jie)市(shi)(shi)(shi)(shi)、常德市(shi)(shi)(shi)(shi)、湘潭市(shi)(shi)(shi)(shi)等市(shi)(shi)(shi)(shi)州(zhou)创(chuang)建(jian)(jian)(jian)(jian)国(guo)家文(wen)(wen)(wen)化(hua)和(he)(he)(he)(he)旅游(you)消(xiao)(xiao)(xiao)费(fei)(fei)(fei)试点城(cheng)(cheng)市(shi)(shi)(shi)(shi)，创(chuang)建(jian)(jian)(jian)(jian)一(yi)批省(sheng)(sheng)(sheng)(sheng)级文(wen)(wen)(wen)化(hua)和(he)(he)(he)(he)旅游(you)消(xiao)(xiao)(xiao)费(fei)(fei)(fei)示(shi)范(fan)城(cheng)(cheng)市(shi)(shi)(shi)(shi)，推(tui)动疫后文(wen)(wen)(wen)化(hua)和(he)(he)(he)(he)旅游(you)消(xiao)(xiao)(xiao)费(fei)(fei)(fei)振兴。鼓励(li)建(jian)(jian)(jian)(jian)设(she)集文(wen)(wen)(wen)创(chuang)商店(dian)、特色书店(dian)、小(xiao)剧(ju)场、文(wen)(wen)(wen)化(hua)娱乐场所等多种业(ye)态于一(yi)体的消(xiao)(xiao)(xiao)费(fei)(fei)(fei)集聚地。推(tui)进(jin)文(wen)(wen)(wen)化(hua)产(chan)业(ye)和(he)(he)(he)(he)旅游(you)产(chan)业(ye)融合(he)发(fa)展(zhan)示(shi)范(fan)区创(chuang)建(jian)(jian)(jian)(﷽jian)，引(yin)入文(wen)(wen)(wen)化(hua)和(he)(he)(he)(he)旅游(you)消(xiao)(xiao)(xiao)费(fei)(fei)(fei)新(xin)型(xing)业(ye)态，搭建(jian)(jian)(jian)(jian)文(wen)(wen)(wen)化(hua)和(he)(he)(he)(he)旅游(you)消(xiao)(xiao)(xiao)费(fei)(fei)(fei)平(ping)台。积极创(chuang)建(jian)(jian)(jian)(jian)全国(guo)体育旅游(you)示(shi)范(fan)省(sheng)(sheng)(sheng)(sheng)，推(tui)动体育和(he)(he)(he)(he)旅游(you)融合(he)发(fa)展(zhan)。(责任单(dan)位:省(sheng)(sheng)(sheng)(sheng)文(wen)(wen)(wen)化(hua)和(he)(he)(he)(he)旅游(you)厅、省(sheng)(sheng)(sheng)(sheng)发(fa)展(zhan)改革委、省(sheng)(sheng)(sheng)(sheng)财政厅、省(sheng)(sheng)(sheng)(sheng)商务厅、省(sheng)(sheng)(sheng)(sheng)体育局、省(sheng)(sheng)(sheng)(sheng)新(xin)闻(wen)出版(ban)局)

三、加快高等级景区和文旅消费集聚区建设。探索景(jing)区(qu)(qu)所(suo)有权(quan)、管理权(quan)和经营权(quan)分离改革(ge)，大(da)力(li)推进旅(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)区(qu)(qu)（点）企业(ye)(ye)(ye)化(hua)经营、市(shi)场化(hua)运作，催生(sheng)一批(pi)符合现代(dai)企业(ye)(ye)(ye)制度(du)的经营实(shi)体和市(shi)场主体。对人流量(liang)达(da)到(dao)一定数量(liang)的3A级(ji)以(yi)上景(jing)区(qu)(qu)优先(xian)支持(chi)其创建更高(gao)一级(ji)的A级(ji)景(jing)区(qu)(qu)，重点支持(chi)创建一批(pi)国家(jia)5A级(ji)旅(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)区(qu)(qu)、国家(jia)级(ji)旅(lv)(lv)(lv)游(you)(you)(you)(you)度(du)假区(qu)(qu)。严(yan)格执(zhi)行等级(ji)景(jing)区(qu)(qu)常态化(hua)退出(chu)管理机制，对游(you)(you)(you)(you)客好评率(lv)较低、社会反(fan)响(xiang)较差、发(fa)生(sheng)重大(da)安全事(shi)故、人流量(liang)不达(da)标(biao)的景(jing)区(qu)(qu)，视(shi)情节给予(yu)摘牌等措施处理。对社会效益(yi)和经济效益(yi)明显、人流量(liang)大(da)的景(jing)区(qu♋)(qu)给予(yu)适(shi)当奖励(li)，发(fa)挥高(gao)等级(ji)景(jing)区(qu)(qu)在引(yin)人流、促消费(fei)方面的示(shi)范引(yin)领作用。按照旅(lv)(lv)(lv)游(you)(you)(you)(you)产(chan)业(ye)(ye)(ye)化(hua)发(fa)展(zhan)要求，推动单一旅(lv)(lv)(lv)游(you)(you)(you)(you)要素规模(mo)化(hua)发(fa)展(zhan)和多种旅(lv)(lv)(lv)游(you)(you)(you)(you)要素聚集(ji)发(fa)展(zhan)，着力(li)建设(she)(she)文(wen)化(hua)和旅(lv)(lv)(lv)游(you)(you)(you)(you)创意产(chan)业(ye)(ye)(ye)园区(qu)(qu)，推动康(kang)养旅(lv)(lv)(lv)游(you)(you)(you)(you)、旅(lv)(lv)(lv)游(you)(you)(you)(you)装备制造(zao)产(chan)业(ye)(ye)(ye)、旅(lv)(lv)(lv)游(you)(you)(you)(you)商品产(chan)销(xiao)、餐(can)饮体验集(ji)聚区(qu)(qu)建设(she)(she)。加快长沙马(ma)栏山视(shi)频文(wen)创产(chan)业(ye)(ye)(ye)园、湘(xiang)潭(tan)昭山文(wen)化(hua)产(chan)业(ye)(ye)(ye)园、长沙天心文(wen)化(hua)（广(guang)告(gao)）产(chan)业(ye)(ye)(ye)园等特色文(wen)化(hua)旅(lv)(lv)(lv)游(you)(you)(you)(you)产(chan)业(ye)(ye)(ye)园区(qu)(qu)建设(she)(she)。(责任单位:省委宣(xuan)传部、省文(wen)化(hua)和旅(lv)(lv)(lv)游(you)(you)(you)(you)厅、省发(fa)展(zhan)改革(ge)委、省工业(ye)(ye)(ye)和信息化(hua)厅、省生(sheng)态环境厅、省商务厅、省广(guang)电局)

四、实施智慧文旅工程。拓展(zhan)互联网技术在文(wen)(wen)(wen)化(hua)和(he)(he)旅(lv)(lv)游(you)(you)领域应用，加快文(wen)(wen)(wen)化(hua)旅(lv)(lv)游(you)(you)大数据工(gong)(gong)程建设(she)(she)，推(tui)(tui)进(jin)全(quan)省(sheng)(sheng)智慧(hui)(hui)旅(lv)(lv)游(you)(you)体系建设(she)(she)，建好“锦绣潇(xiao)湘·湖南文(wen)(wen)(wen)旅(lv)(lv)”云平台，逐步实现(xian)(xian)文(wen)(wen)(wen)化(hua)旅(lv)(lv)游(you)(you)智慧(hui)(hui)监管、智慧(hui)(hui)营销和(he)(he)智慧(hui)(hui)服务。引导演出、文(wen)(wen)(wen)化(hua)娱乐、景(jing)区(qu)景(jing)点等(deng)场(chang)所广(guang)泛(fan)应用互联网售票、二维码(ma)售票。推(tui)(tui)动(dong)实施(shi)移(yi)动(dong)支(zhi)(zhi)付便(bian)民示范工(gong)(gong)程，提高文(wen)(wen)(wen)化(hua)和(he)(he)旅(lv)(lv)游(you)(you)消费场(chang)所银行(xing)卡使用便(bian)捷度(du)(du)，推(tui)(tui)广(guang)移(yi)动(dong)互联网新兴支(zhi)(zhi)付方式(shi)。支(zhi)(zhi)持(chi)(chi)有条件的(de)(de)文(wen)(wen)(wen)化(hua)和(he)(he)旅(lv)(lv)游(you)(you)企业积极申报省𒐪(sheng)(sheng)级(ji)(ji)文(wen)(wen)(wen)化(hua)和(he)(he)科(ke)技融(rong)合(he)示范基地，促进(jin)文(wen)(wen)(wen)化(hua)和(he)(he)科(ke)技深(shen)度(du)(du)融(rong)合(he)。支(zhi)(zhi)持(chi)(chi)有条件的(de)(de)旅(lv)(lv)游(you)(you)企业与(yu)金(jin)融(rong)机构(gou)合(he)作进(jin)行(xing)互联网金(jin)融(rong)创新，打(da)造在线旅(lv)(lv)游(you)(you)第三方支(zhi)(zhi)付平台。到2022年，4A级(ji)(ji)以(yi)上景(jing)区(qu)实现(xian)(xian)免费Wi-Fi、智能(neng)导游(you)(you)、电子讲(jiang)解(jie)、在线预(yu)订(ding)、信(xin)息推(tui)(tui)送等(deng)功能(neng)全(quan)覆盖；5A级(ji)(ji)国有景(jing)区(qu)全(quan)面实行(xing)门票预(yu)约(yue)制度(du)(du)。（责(ze)任单位：省(sheng)(sheng)文(wen)(wen)(wen)化(hua)和(he)(he)旅(lv)(lv)游(you)(you)厅(ting)(ting)、省(sheng)(sheng)发展(zhan)改革(ge)委、省(sheng)(sheng)科(ke)技厅(ting)(ting)、省(sheng)(sheng)商(shang)务厅(ting)(ting)、省(sheng)(sheng)地方金(jin)融(rong)监管局(ju)、人民银行(xing)长沙中(zhong)心(xin)支(zhi)(zhi)行(xing)、省(sheng)(sheng)通信(xin)管理(li)局(ju)）

五、发展假日和夜间文旅经济。落实带(dai)薪(xin)休(xiu)假(jia)(jia)制度，鼓励(li)单位与职(zhi)工（机(ji)关工作(zuo)人员(yuan)按有关规(gui)定执(zhi)行）结合工作(zuo)安(an)排(pai)和(he)(he)个人需要分段灵活安(an)排(pai)带(dai)薪(xin)年(nian)休(xiu)假(jia)(jia)、错峰休(xiu)假(jia)(jia)。大力(li)发展(zhan)(zhan)夜(ye)(ye)间(jian)(jian)(jian)文(wen)旅(lv)经(jing)(jing)济(ji)。打造“灯光节”“无人机(ji)表演秀(xiu)”等城(cheng)(cheng)(cheng)市(shi)夜(ye)(ye)间(jian)(jian)(jian)节会(hui)品牌。完善(shan)城(cheng)(cheng)(cheng)市(shi)重要节点的(de)(de)夜(ye)(ye)景(jing)亮化(hua)设(she)(she)施，改善(shan)城(cheng)(cheng)(cheng)市(shi)夜(ye)(ye)景(jing)环境，优化(hua)文(wen)化(hua)和(he)(he)旅(lv)游(you)场所夜ꦺ(ye)(ye)间(jian)(jian)(jian)餐饮、购物(wu)、演艺等服务，丰富城(cheng)(cheng)(cheng)市(shi)夜(ye)(ye)间(jian)(jian)(jian)经(jing)(jing)济(ji)的(de)(de)内涵(han)和(he)(he)元素。鼓励(li)建设(she)(she)24小时(shi)书店、自(zi)助图(tu)书馆(guan)。支持有条件的(de)(de)旅(lv)游(you)景(jing)区(qu)在(zai)保证安(an)全、避(bi)免扰民的(de)(de)情况下开展(zhan)(zhan)夜(ye)(ye)间(jian)(jian)(jian)游(you)览服务。到2022年(nian)，建设(she)(she)5个以上(shang)国家级夜(ye)(ye)间(jian)(jian)(jian)文(wen)化(hua)和(he)(he)旅(lv)游(you)消费(fei)集(ji)聚区(qu)，建设(she)(she)一批(pi)省(sheng)(sheng)(sheng)(sheng)级夜(ye)(ye)间(jian)(jian)(jian)文(wen)化(hua)和(he)(he)旅(lv)游(you)消费(fei)集(ji)聚区(qu)，夜(ye)(ye)间(jian)(jian)(jian)文(wen)化(hua)和(he)(he)旅(lv)游(you)消费(fei)规(gui)模持续扩大。（责任(ren)单位：省(sheng)(sheng)(sheng)(sheng)委(wei)组织部、省(sheng)(sheng)(sheng)(sheng)文(wen)化(hua)和(he)(he)旅(lv)游(you)厅(ting)(ting)、省(sheng)(sheng)(sheng)(sheng)发展(zhan)(zhan)改革委(wei)、省(sheng)(sheng)(sheng)(sheng)人力(li)资源(yuan)社会(hui)保障厅(ting)(ting)、省(sheng)(sheng)(sheng)(sheng)住(zhu)房城(cheng)(cheng)(cheng)乡(xiang)建设(she)(she)厅(ting)(ting)、省(sheng)(sheng)(sheng)(sheng)商务厅(ting)(ting)、省(sheng)(sheng)(sheng)(sheng)新闻出版局）

六、开展乡村旅游消费行动。大(da)力(li)(li)发(fa)展(zhan)(zhan)乡(xiang)村(cun)(cun)(cun)(cun)(cun)民(min)宿，深入实(shi)(shi)施(shi)(shi)“引(yin)客(ke)入湘”“旅(lv)(lv)(lv)行社送客(ke)入村(cun)(cun)(cun)(cun)(cun)”奖励(li)计划，鼓励(li)各(ge)地(di)(di)结合(he)实(shi)(shi)际推出乡(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)(you)“吃住行游(you)(you)(you)(you)购(gou)娱”或“一(yi)日游(you)(you)(you)(you)”线(xian)路消费(fei)套餐等系列线(xian)上线(xian)下特色(se)消费(fei)产(chan)品，刺(ci)激(ji)乡(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)(you)消费(fei)增长(zhang)。着力(li)(li)把优(you)(you)质特色(se)农(nong)产(chan)品开发(fa)包(bao)装成文化(hua)旅(lv)(lv)(lv)游(you)(you)(you)(you)产(chan)品，引(yin)导广大(da)游(you)(you)(you)(you)客(ke)通(tong)过(guo)优(you)(you)先采(cai)(cai)购(gou)、预留采(cai)(cai)购(gou)份(fen)额(e)等方式，加大(da)对乡(xiang)村(cun)(cun)(cun)(cun)(cun)欠🅠(qian)发(fa)达(da)地(di)(di)区文化(hua)旅(lv)(lv)(lv)游(you)(you)(you)(you)产(chan)品采(cai)(cai)购(gou)力(li)(li)度，鼓励(li)各(ge)级(ji)工(gong)会(hui)(hui)(hui)按(an)有关规(gui)定将工(gong)会(hui)(hui)(hui)活动目的地(di)(di)优(you)(you)先安(an)排在乡(xiang)村(cun)(cun)(cun)(cun)(cun)欠(qian)发(fa)达(da)地(di)(di)区，通(tong)过(guo)“以(yi)购(gou)代捐”等方式优(you)(you)先采(cai)(cai)购(gou)乡(xiang)村(cun)(cun)(cun)(cun)(cun)欠(qian)发(fa)达(da)地(di)(di)区文化(hua)旅(lv)(lv)(lv)游(you)(you)(you)(you)产(chan)品，推动农(nong)民(min)持续增收。实(shi)(shi)施(shi)(shi)休(xiu)闲农(nong)业(ye)和(he)乡(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)(you)精品工(gong)程(cheng)，建设(she)一(yi)批中国美丽休(xiu)闲乡(xiang)村(cun)(cun)(cun)(cun)(cun)、休(xiu)闲农(nong)业(ye)集聚发(fa)展(zhan)(zhan)示(shi)范村(cun)(cun)(cun)(cun)(cun)和(he)休(xiu)闲农(nong)业(ye)示(shi)范农(nong)庄。继续推进全国和(he)省(sheng)(sheng)(sheng)级(ji)乡(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)(you)重点(dian)村(cun)(cun)(cun)(cun)(cun)建设(she)，支持乡(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)(you)重点(dian)村(cun)(cun)(cun)(cun)(cun)基(ji)础设(she)施(shi)(shi)、公(gong)共服务(wu)设(she)施(shi)(shi)、旅(lv)(lv)(lv)游(you)(you)(you)(you)项目建设(she)和(he)开展(zhan)(zhan)市场推广活动。鼓励(li)各(ge)地(di)(di)整合(he)各(ge)类(lei)资金支持乡(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)(you)重点(dian)村(cun)(cun)(cun)(cun)(cun)、巩固和(he)拓展(zhan)(zhan)脱贫攻坚(jian)成果(guo)与乡(xiang)村(cun)(cun)(cun)(cun)(cun)振兴有效衔(xian)接任务(wu)重点(dian)村(cun)(cun)(cun)(cun)(cun)发(fa)展(zhan)(zhan)休(xiu)闲农(nong)业(ye)和(he)乡(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)ꦍ(you)，促进农(nong)村(cun)(cun)(cun)(cun)(cun)一(yi)二三产(chan)业(ye)融合(he)发(fa)展(zhan)(zhan)。（责任单位：省(sheng)(sheng)(sheng)文化(hua)和(he)旅(lv)(lv)(lv)游(you)(you)(you)(you)厅(ting)、省(sheng)(sheng)(sheng)发(fa)展(zhan)(zhan)改(gai)革委、省(sheng)(sheng)(sheng)财政厅(ting)、省(sheng)(sheng)(sheng)农(nong)业(ye)农(nong)村(cun)(cun)(cun)(cun)(cun)厅(ting)、省(sheng)(sheng)(sheng)扶贫办、省(sheng)(sheng)(sheng)总工(gong)会(hui)(hui)(hui)）

七、大力发展入境旅游。以(yi)长沙、张(zhang)家界、郴州、衡阳、岳阳等地为(wei)重(zhong)点突破，加(jia)快(kuai)湖南(nan)(nan)文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)国际(ji)化(hua)步伐。以(yi)长沙四小时航空经济圈(quan)建设(she)为(wei)契机(ji)，研究(jiu)出(chu)台促进入(ru)境(jing)(jing)(jing)旅(lv)游(you)(you)的政(zheng)策措施。加(jia)快(kuai)开发针对外国人144小时过境(jing)(jing)(jing)免(mian)签政(zheng)策的精品(pin)旅(lv)游(you)(you)线(xian)路。加(jia)强与四川等入(ru)境(jing)(jing)(jing)旅(lv)游(you)(you)大省合(he)作(zuo)，推动实现资源(yuan)共建共享。实施“湖南(nan)(nan)入(ru)境(jing)(jing)(jing)旅(lv)游(you)(you)全球战略合(he)作(zuo)伙伴计划”，培育一批入(ru)境(jing)(jing)(jing)旅(lv)游(you)(you)骨干企业，支持在主要(yao)客源(yuan)地设(she)立(li)直(zhi)接(jie)(jie)与供应商(shang)平(ping)台相衔(xian)接(jie)(jie)的湖南(nan)(nan)文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)推广中心，在全省对外经贸(mao)文(wen)化(hua)重(zhong)要(yao)活动中统(tong)一使(shi)用“锦绣潇湘”整体形象标识、宣(xuan)传片、宣(xuan)传品(pin)，积极拓展“一带一路”沿线(xian)新兴市场。提升景(jing)区景(jing)点、餐饮住宿、购(gou)物(wu)娱乐、机(ji)场车站等场所多语种服务水平(pꦰing)，持续(xu)改善(shan)入(ru)境(jing)(jing)(jing)旅(lv)游(you)(you)环境(jing)(jing)(jing)，推动入(ru)境(jing)(jing)(jing)消费规(gui)模保持持续(xu)扩大态势。(责任单位:省文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)厅、省委外事办)

八、挖掘旅游购物潜力。实施湖南文(wen)化(hua)(hua)(hua)创(chuang)(chuang)意(yi)旅(lv)游(you)(you)(you)商(shang)(shang)品(pin)提质升级(ji)计划，建(jian)立门类齐(qi)全的旅(lv)游(you)(you)(you)商(shang)(shang)品(pin)体系(xi)。开(kai)展旅(lv)游(you)(you)(you)购物(wu)(wu)示范创(chuang)(chuang)建(jian)工作，努力(li)(li)提高文(wen)创(chuang)(chuang)产(chan)品(pin)、旅(lv)游(you)(you)(you)商(shang)(s☂hang)品(pin)、旅(lv)游(you)(you)(you)纪(ji)念(nian)品(pin)在旅(lv)游(you)(you)(you)消费中(zhong)的比(bi)重(zhong)。加(jia)快(kuai)文(wen)化(hua)(hua)(hua)文(wen)物(wu)(wu)单位(wei)文(wen)化(hua)(hua)(hua)创(chuang)(chuang)意(yi)产(chan)品(pin)开(kai)发(fa)，适时将文(wen)化(hua)(hua)(hua)文(wen)物(wu)(wu)单位(wei)文(wen)化(hua)(hua)(hua)创(chuang)(chuang)意(yi)产(chan)品(pin)开(kai)发(fa)试(shi)点扩大(da)(da)至符(fu)合条件的博物(wu)(wu)馆(guan)(guan)、图(tu)书馆(guan)(guan)，培育一(yi)批(pi)文(wen)化(hua)(hua)(hua)创(chuang)(chuang)意(yi)领军单位(wei)和产(chan)品(pin)品(pin)牌。通过举(ju)办文(wen)创(chuang)(chuang)旅(lv)游(you)(you)(you)商(shang)(shang)品(pin)大(da)(da)赛、参展评选(xuan)、质量等级(ji)认定等方(fang)式重(zhong)点扶持(chi)一(yi)批(pi)旅(lv)游(you)(you)(you)商(shang)(shang)品(pin)研发(fa)、生产(chan)销售企业(ye)，扩大(da)(da)湖南特色(se)旅(lv)游(you)(you)(you)商(shang)(shang)品(pin)品(pin)牌影响力(li)(li)和知(zhi)名(ming)度(du)。用好国家相关政(zheng)策(ce)，增开(kai)口岸入境免税(shui)店。加(jia)大(da)(da)对购物(wu)(wu)街区宣(xuan)传推(tui)广力(li)(li)度(du)，大(da)(da)力(li)(li)发(fa)展在线(xian)旅(lv)游(you)(you)(you)商(shang)(shang)品(pin)销售。（责任单位(wei)：省文(wen)化(hua)(h💖ua)(hua)和旅(lv)游(you)(you)(you)厅(ting)、省商(shang)(shang)务(wu)厅(ting)、省文(wen)物(wu)(wu)局）

九、培育高品质的旅游演艺和综艺节目。通过政府引导、市场主(zhu)导，构建多层次、多元化(hua)、高品质的(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)演(yan)(yan)艺(yi)(yi)(yi)产品供给体(ti)(ti)系。大力发(fa)(fa)展张家(jia)界旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)演(y💖an)(yan)艺(yi)(yi)(yi)，着(zhe)力将(jiang)其打造成(cheng)中国旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)演(yan)(yan)艺(yi)(yi)(yi)之都。鼓(gu)励各类文艺(yi)(yi)(yi)团体(ti)(ti)、演(yan)(yan)艺(yi)(yi)(yi)企(qi)业(ye)、旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)景(jing)区开(kai)发(fa)(faღ)制作反映(ying)湖(hu)南革命(ming)文化(hua)和民族民俗文化(hua)的(de)精品文艺(yi)(yi)(yi)剧目(mu)，支持(chi)运用(yong)现代高新(xin)技术打造中小型、主(zhu)题性、特(te)色(se)类、定制类文化(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)演(yan)(yan)艺(yi)(yi)(yi)产品。支持(chi)条件(jian)成(cheng)熟的(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)演(yan)(yan)艺(yi)(yi)(yi)项目(mu)向艺(yi)(yi)(yi)术教育、文创(chuang)设计、展览展示、餐饮住(zhu)(zhu)宿、休闲娱乐(le)等综(zong)合(he)配套业(ye)态转型。鼓(gu)励各类经营主(zhu)体(ti)(ti)利用(yong)室外广(guang)场、商业(ye)综(zong)合(he)体(ti)(ti)、老厂房、产业(ye)园区等拓展中小型旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)演(yan)(yan)艺(yi)(yi)(yi)空间。充分发(fa)(fa)挥湖(hu)南广(guang)电(dian)(dian)等省内媒体(ti)(ti)资(zi)源(yuan)优势，包装策划一批围绕(rao)省内旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)资(zi)源(yuan)为(wei)载体(ti)(ti)的(de)综(zong)艺(yi)(yi)(yi)节(jie)目(mu)，提升湖(hu)南文化(hua)和旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)资(zi)源(yuan)品牌(pai)影响力。将(jiang)湖(hu)湘文化(hua)、红色(se)文化(hua)、民俗风(feng)情、非(fei)遗传承等特(te)色(se)为(wei)主(zhu)的(de)文化(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)创(chuang)新(xin)融合(he)项目(mu)打造成(cheng)新(xin)的(de)湖(hu)南文化(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)吸(xi)引物。强化(hua)演(yan)(yan)艺(yi)(yi)(yi)和综(zong)艺(yi)(yi)(yi)节(jie)目(mu)内容审核，牢牢守(shou)住(zhu)(zhu)安(an)全(quan)底线。（责任单位：省委(wei)宣传部(bu)、省文化(hua)和旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)厅、省广(guang)电(dian)(dian)局(ju)、湖(hu)南广(guang)播(bo)电(dian)(dian)视台）

十、丰富文旅消费业态。加快培育基(ji)于移(yi)动互联网的动漫(man)游(you)(you)(you)(you)戏、数字创(chuang)(chuang)意(yi)、电(dian)子竞(jing)技、网络(luo)娱乐、数字阅读等新(xin)(xin)兴文(wen)(wen)化(hua)(hua)(hua)(hua)消费业(ye)(ye)态(tai)，发(fa)展(zhan)(zhan)基(ji)于5G、超高(gao)清、增强现(xian)实(shi)、虚(xu)拟现(xian)实(shi)、人工智能等技术的新(xin)(xin)一(yi)(yi)代(dai)沉浸式(shi)体(ti)(ti)验型文(wen)(wen)化(hua)(hua)(hua)(hua)和旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)消费内容。支(zhi)(zhi)持(chi)产(chan)业(ye)(ye)园区(qu)(qu)、行业(ye)(ye)协会(hui)、娱乐场所(suo)等合(he)(he)力打(da)造区(qu)(qu)域(yu)性、全(quan)国性乃至国际性游(you)(you)(you)(you)戏竞(jing)技赛(sai)事。鼓(gu)励娱乐场所(suo)丰富经营(ying)(ying)业(ye)(ye)态(tai)，办(ban)成多功能的文(wen)(wen)化(hua)(hua)(hua)(hua)娱乐体(ti)(ti)验中(zhong)心(xin)。支(zhi)(zhi)持(chi)商(shang)业(ye)(ye)综(zong)合(he)(he)体(ti)(ti)、文(wen)(wen)化(hua)(hua)(hua)(hua)设(she)(she)施运营(ying)(ying)单(dan)(dan)位与文(wen)(wen)创(chuang)(chuang)机(ji)构(gou)、服务(wu)(wu)(wu)(wu)机(ji)构(gou)开(kai)(kai)展(zhan)(zhan)多种(zhong)形式(shi)合(he)(he)作(zuo)，提供“一(yi)(yi)站式(shi)”文(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)服务(wu)(wu)(wu)(wu)。挖掘(jue)湖(hu)(hu)(hu)湘文(wen)(wen)化(hua)(hua)(hua)(hua)资源，扶持(chi)一(yi)(yi)批(pi)成长(zhang)型、创(chuang)(chuang)新(xin)(xin)型的文(wen)(wen)化(hua)(hua)(hua)(hua)和旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)融(rong)合(he)(he)IP。以(yi)湖(hu)(hu)(hu)南(nan)成全(quan)国首(shou)个(ge)全(quan)域(yu)低空开(kai)(kai)放试点省(sheng)(sheng)为契机(ji)，稳(wen)步发(fa)展(zhan)(zhan)低空旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)。积(ji)极发(fa)展(zhan)(zhan)红(hong)色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)，高(gao)质量推(tui)进长(zhang)征国家文(wen)(wen)化(hua)(hua)(hua)(hua)公园（湖(hu)(hu)(hu)南(nan)段）建设(she)(she)，与江西省(sheng)(sheng)共同建设(she)(she)全(quan)国红(hong)色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)融(rong)合(he)(he)发(fa)展(zhan)(zhan)创(chuang)(chuang)新(xin)(xin)区(qu)(qu)，支(zhi)(zhi)持(chi)汝(ru)城沙洲(zhou)村传承红(hong)色(se)(se)文(wen)(wen)化(hua)(hua)(hua)(hua)引领绿色(se)(se)发(fa)展(zhan)(zhan)。高(gao)水平办(ban)好中(zhong)国红(hong)色(se)(se)旅(lv)(lv)(🍃lv)(lv)游(you)(you)(you)(you)博(bo)(bo)览会(hui)、湖(hu)(hu)(hu)南(nan)文(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)博(bo)(bo)览会(hui)、湖(hu)(hu)(hu)南(nan)国际旅(lv)(lv)(lv)(lv)游(you)(you)(yo𒈔u)(you)节(jie)、湖(hu)(hu)(hu)湘动漫(man)月、四季乡村文(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)节(jie)、新(xin)(xin)能源汽车拉力赛(sai)等品(pin)牌活(huo)动,鼓(gu)励各类市场主体(ti)(ti)通过市场化(hua)(hua)(hua)(hua)手段承办(ban)文(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)活(huo)动。发(fa)挥展(zhan)(zhan)会(hui)对文(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)消费的拉动作(zuo)用，建设(she)(she)一(yi)(yi)批(pi)集考察观光、休闲(xian)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)、商(shang)贸交流于一(yi)(yi)体(ti)(ti)的商(shang)务(wu)(wu)(wu)(wu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)综(zong)合(he)(he)体(ti)(ti)，支(zhi)(zhi)持(chi)文(wen)(wen)化(hua)(hua)(hua)(hua)企(qi)业(ye)(ye)和旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)企(qi)业(ye)(ye)通过展(zhan)(zhan)会(hui)进行产(chan)品(pin)展(zhan)(zhan)示、信息推(tui)广。完善沿江、沿湖(hu)(hu)(hu)水上(shang)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)航线公共服务(wu)(wu)(wu)(wu)配套设(she)(she)施，鼓(gu)励发(fa)展(zhan)(zhan)游(you)(you)(you)(you)艇旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)和水上(shang)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)。积(ji)极推(tui)进“文(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you) 体(ti)(ti)育 康养”，进一(yi)(yi)步提升产(chan)业(ye)(ye)融(rong)合(he)(he)水平。(责任单(dan)(dan)位:省(sheng)(sheng)文(wen)(wen)化(hua)(hua)(hua)(hua)和旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)厅(ting)、省(sheng)(sheng)发(fa)展(zhan)(zhan)改革委、省(sheng)(sheng)农业(ye)(ye)农村厅(ting)、省(sheng)(sheng)卫生(sheng)健康委、省(sheng)(sheng)工业(ye)(ye)和信息化(hua)(hua)(hua)(hua)厅(ting)、省(sheng)(sheng)生(sheng)态(tai)环境厅(ting)、省(sheng)(sheng)商(shang)务(wu)(wu)(wu)(wu)厅(ting)、省(sheng)(sheng)体(ti)(ti)育局)

十一、优化文旅消费环境。推动高速公路(lu)服(fu)务(wu)区建(jian)设(she)休闲驿站，加快A级景(jing)区通(tong)景(jing)公路(lu)建(jian)设(she)，设(she)置一(yi)批自(zi)驾、自(zi)助便(bian)民(min)旅(lv)(lv)(lv)游(you)(you)服(fu)务(wu)点。支持(chi)有条件的文(wen)化(hua)(hua)(hua)场(chang)馆升级改造，建(jian)设(she)综合性文(wen)化(hua)(hua)(hua)体验消费(fei)中心。落实(shi)(shi)落细文(wen)化(hua)(hua)(hua)和旅(lv)(lv)(lv)游(you)(you)行(xing)业(ye)常(chang)态化(🍨hua)(hua)(hua)疫情防控(kong)措(cuo)施(shi)，强(qiang)化(hua)(hua)(hua)对文(wen)化(hua)(hua)(hua)娱乐(le)、旅(lv)(lv)(lv)游(you)(you)设(she)施(shi)质量安(an)全监(jian)管和文(wen)化(hua)(hua)(hua)旅(lv)(lv)(lv)游(you)(you)市(shi)(shi)场(chang)秩序监(jian)管，加快文(wen)化(hua)(hua)(hua)和旅(lv)(lv)(lv)游(you)(you)服(fu)务(wu)标准化(hua)(hua)(hua)建(jian)设(she)，严厉打击违法违规经营(ying)行(xing)为(wei)，确保文(wen)化(hua)(hua)(hua)旅(lv)(lv)(lv)游(you)(you)市(shi)(shi)场(chang)安(an)全、有序、规范、文(wen)明运(yun)营(ying)。完善市(shi)(shi)场(chang)主体和从业(ye)人(ren)员(yuan)信(xin)(xin)用记录并逐步纳入全国(guo)信(xin)(xin)用信(xin)(xin)息共享平(ping)台(tai)和国(guo)家企(qi)业(ye)信(xin)(xin)用信(xin)(xin)息公示系(xi)统，对列入文(wen)化(hua)(hua)(hua)市(shi)(shi)场(chang)黑(hei)名(ming)单(dan)和旅(lv)(lv)(lv)游(you)(you)市(shi)(shi)场(chang)黑(hei)名(ming)单(dan)的市(shi✱)(shi)场(chang)主体、从业(ye)人(ren)员(yuan)实(shi)(shi)施(shi)联合惩戒。(责(ze)任单(dan)位:省(sheng)文(wen)化(hua)(hua)(hua)和旅(lv)(lv)(lv)游(you)(you)厅(ting)(ting)、省(sheng)交通(tong)运(yun)输(shu)厅(ting)(ting)、省(sheng)市(shi)(shi)场(chang)监(jian)管局(ju)、省(sheng)公安(an)厅(ting)(ting)、省(sheng)住房(fang)城(cheng)乡建(jian)设(she)厅(ting)(ting)、省(sheng)消防救援总队(dui)、省(sheng)应(ying)急厅(ting)(ting))

十二、加强组织实施和政策保障。各(ge)地(di)(di)要把(ba)促(cu)进(jin)文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)消费(fei)(fei)作为(wei)扩大消费(fei)(fei)、畅通经济(ji)内循环的重要内容，建(jian)(jian)立领导(dao)协调机制和(he)(he)制定具体落实方案，细化(hua)任(ren)务，推动落实。支持各(ge)地(di)(di)创(chuang)新文(wen)化(hua)旅(lv)游(you)(you)投融资机制，加强🔥各(ge)类资金统筹(chou)。鼓励(li)各(ge)地(di)(di)将(jiang)城(cheng)市转型(xing)(xing)中退出的工(gong)业(ye)用(yong)地(di)(di)根(gen)据(ju)相关(guan)规(gui)划优先用(yong)于发展文(wen)化(hua)产(chan)(chan)业(ye)。对利(li)用(yong)历史(shi)建(jian)(jian)筑、老(lao)旧厂房、仓库等发展文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)产(chan)(chan)业(ye)，可实行(xing)五年(nian)内继续按(an)原(yuan)用(yong)途(tu)和(he)(he)土地(di)(di)权利(li)类型(xing)(xing)使用(yong)土地(di)(di)的过(guo)渡期政(zheng)策(ce)。引导(dao)保险业(ye)金融机构根(gen)据(ju)文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)行(xing)业(ye)特(te)点(dian)开发种类丰富的保险产(chan)(chan)品。探(tan)索开展旅(lv)游(you)(you)景区经营权、门(men)票收入权质押以及旅(lv)游(you)(you)企(qi)业(ye)建(jian)(jian)设(she)(she)用(yong)地(di)(di)使用(yong)权抵押、林权抵押等贷款业(ye)务。建(jian)(jian)立文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)数据(ju)监测(ce)体系，加强趋势(shi)分析研判(pan)，为(wei)促(cu)进(jin)文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)消费(fei)(fei)提供决(jue)策(ce)依据(ju)。(责任(ren)单(dan)位:省(sheng)文(wen)化(hua)和(he)(he)旅(lv)游(you)(you)厅(ting)、省(sheng)发展改革委、省(sheng)财政(zheng)厅(ting)、省(sheng)自然(ran)资源厅(ting)、省(sheng)住房城(cheng)乡建(jian)(jian)设(she)(she)厅(ting)、湖南银保监局、省(sheng)统计局)